Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. trishla. Why Swifties Should Be More Than Just A Target Audience to Brands. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. trishla. Now, numbers are emerging on how environmentally beneficial AI is. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. By Trishla Ostwal 2020 was the year of life-altering global events. By Trishla Ostwal. By Trishla Ostwal . The transcript below is edited and condensed for clarity. trishla. By Trishla Ostwal . However. But mostly, she’s a [email protected] Generative AI News and Top Stories . 3. Google’s first hint that the third party cookie would depart its popular. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported $10 billion. Docu filmmaker from Mumbai, India. By Trishla Ostwal The trend of state-level privacy laws is gaining momentum in the U. Regional As seen in: Adweek, Medium, Flipboard, The. By Trishla Ostwal . Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. S. By Trishla Ostwal . trishla. 10:00 AM – 10:50 AM EST. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. By Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal . By Trishla Ostwal . The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. and 6. By Trishla Ostwal. By Trishla Ostwal November 9, 2021 at 6:30 am Auroras are streamers of reddish or greenish light in the sky. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Adweek/Getty [email protected] Trishla Ostwal . Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. More Data, More Problems. Instead, the agency’s presentation focused on brand storytelling and Black voices and creators. com; Trishla is an Adweek staff reporter covering tech [email protected] Trishla Ostwal’s professional profile on LinkedIn. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. v. Elon Musk’s choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats, while Yaccarino inherits a company in absolute turmoil. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal . By Trishla Ostwal . Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. Recommended articles Popular Now. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed. By Trishla Ostwal. By Trishla Ostwal. Verified. By Trishla Ostwal . Health & Medicine Flint grapples with the mental health fallout from the water disasterEach year, it feels like we begin planning outreach for December holiday gift guides earlier and earlier. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. By Trishla Ostwal December 6, 2021. , Converse claimed its handle, marking its entry on the Twitter. 30 p. By Trishla Ostwal [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. ostwal@adweek. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. K. The company, owned by Chinese tech company. The Markup Hottest in Tech. But the new bills, signed into law by Gov. This button displays the currently selected search type. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. By Trishla Ostwal . Here are 25 Best Marketing News Websites you must follow in 2023. By Trishla Ostwal. By Trishla Ostwal . “I wasn’t what they were looking for. The ride-hailing app was recuperating from an embarrassing 2016 data breach. By Trishla Ostwal & David Cohen . By Trishla Ostwal . Recommended articles Popular Now. Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. By Trishla Ostwal U. This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data. Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. Photo Illustration: Adweek By Trishla Ostwal In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from. A journalist with experience in print, digital content and audio stories. By Trishla Ostwal. The. Recommended articles Popular Now. ostwal@adweek. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. Follow. Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. By Trishla Ostwal. By Trishla Ostwal . Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. By Trishla Ostwal. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. The Pentagon has implemented several methods to block digital ads in response to Sen. Introducing the Adweek Podcast Network. By Trishla Ostwal . @trishlaostwal; trishla. 1:05 PM - 1:35 PM: Workshop. Back Submit. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Trishla Ostwal. Recommended articles Popular Now. Now, numbers are emerging on how environmentally beneficial AI is. The agency that regulates nearly all communications companies in the U. Recommended articles Popular Now. By Trishla Ostwal. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . trishla. ostwal@adweek. Some, including the U. Follow. By Trishla Ostwal. Covid-19 swept across the world, Joe Biden was elected U. The bill—introduced earlier. com; Trishla is an Adweek staff reporter covering tech policy. Exclusive: BuzzFeed [email protected]@adweek. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run, Microsoft’s chief. S. When Facebook users see an ad with a special promotion. By Trishla Ostwal. trishla. In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1. com; Trishla is an Adweek staff reporter covering tech policy. trishla. com; Trishla is an Adweek staff reporter covering tech policy. Talking about data management and measurement back in 1995 was a very different conversation from today. By Trishla Ostwal TikTok’s attempt to increase transparency—and woo Washington lawmakers and civil society organizations to remain operating in the U. Its ad model lets. 5 billion—she was rejected. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. a centers globally. S. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. Monisha Dey. Trishla [email protected] Trishla Ostwal . . By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Blog; Public Relations Reporter Q&A Series: A Quick Chat with Yahoo Finance’s Alexandra Canal. com; Trishla is an Adweek staff reporter covering tech policy. The constant tug-of-war between the U. By Trishla Ostwal. Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. com; Trishla is an Adweek staff reporter covering tech policy. Journalist and photographer based in New York. com; Olivia is Adweek's senior reporter specializing in. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. Health & Medicine Flint grapples with the mental health fallout from the water disasterFebruary 13, 2023 09:00 AM. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. com; Trishla is an Adweek staff reporter covering tech policy. Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. By Trishla Ostwal. By Trishla Ostwal . v. Tech Policy Reporter, Adweek. The. Support science literacy this Giving Tuesday. president and climate disruptions, including wildfires , tropical. com; Trishla is an Adweek staff reporter covering tech policy. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. Recommended articles Popular Now. View Trishla Ostwal’s professional profile on LinkedIn. Announces Strategic. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. By Trishla Ostwal . Back Submit. ostwal@adweek. By Trishla Ostwal. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. Trishla Ostwal. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. K. By Trishla Ostwal . Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. They cover topics like social media, vide. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. By Trishla Ostwal If it feels like we’ve been talking about the death of the cookie for years, it’s because we have. But Sara Moorthy has been working in the industry long enough to see it. So he started running as a. In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. Republican ad buyers are enthusiastic whilst Democratic ad buyers are losing…By Trishla Ostwal. The constant tug-of-war between the U. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. Read More. Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. S antitrust lawsuit. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. Back Submit. ostwal@adweek. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development. By Trishla Ostwal . Recommended articles Popular Now. The proposal appears to be moving. As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. This in-person conference will highlight ways in which strategic communicators can lead on matters of societal. S, U. Trishla previously worked in digital advertising and social media analytics and switched to journalism. com; Trishla is an Adweek staff reporter covering tech policy. Announces Strategic. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively share. S. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. So far, the. It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. ostwal@adweek. @trishlaostwal. By Trishla Ostwal . By Trishla Ostwal. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. By Mark Stenberg & Trishla Ostwal . By Trishla Ostwal. Recommended articles Popular Now. Recommended articles Popular Now. —has caught the attention of some. Lindsey McInerney wears many hats. 30 a. Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media space by driving donations for charitable causes. Recommended articles Popular Now. The DSA is a part of a two-fold blow by the EU to address the challenges posed by the emergence of tech giants, writes Trishla [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . By Trishla Ostwal. From the long line of protesters stationed outside Center415, there was no question where Peacock was holding its NewFronts event. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. It all began with a DM. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. com; Trishla is an Adweek staff reporter covering tech policy. To keep advertisers happy, the company plans. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Recommended articles Popular Now. S. The research also found many think they can choose their web browser, but are often stuck with the software that is pre. Podcast of the Year, Best TV and Streaming Podcast. @Adweek. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. By Trishla Ostwal . This wasn’t about selling or wowing with big-name celebrities. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. More than 95,000 people reported about $770. By Catherine Perloff & Trishla Ostwal & Paul Hiebert . Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. More Info. ’s health and beauty retailer, Boots, has partnered with data platform InfoSum to help it target audiences in privacy-safe ways across the platform’s media ecosystem. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. 5 billion—she was rejected. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. Recommended articles Popular Now. Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. trishla. Trishla Ostwal 1y Edited Life is interesting when it comes around in a full circle. trishla. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. Friday, January 20, 2023 | 9:00 a. S. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure. ostwal@adweek. As TikTok faces a possible U. The vertiginous drop in the stock market had brought Wall Street to its knees. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. - 6:30 p. By Trishla Ostwal. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other. ostwal@adweek. The policy. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Recommended articles Popular Now. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. com; Trishla is an Adweek staff reporter covering tech policy. On Thursday at 8 a. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. Recommended articles Popular Now. Fox Sports Broadcasters Get Team Jackets in Comedic NFL [email protected]. The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. By Trishla Ostwal. By Trishla Ostwal . Update: On May 31, The Supreme Court blocked the HB20 social media law from taking effect. The Markup Hottest in Tech. S. Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. S. More Stories from Science News on Science & Society. The French privacy watchdog, Commission nationale. Docu filmmaker from Mumbai, India. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. @trishlaostwal; trishla. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal . By Mark Stenberg. The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users,. Wade has urged companies to adopt certain policies, such as reimbursing travel expenses for staffers seeking abortion care. trishla. By Trishla Ostwal. By Trishla Ostwal 2020 was the year of life-altering global events. Recommended articles Popular Now. By Trishla Ostwal & Catherine Perloff . On Tuesday, Congresswomen Anna G. trishla. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. 18 billion, down from $1. and Associated Press wrote to leaders of the Senate. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. trishla. Marketing Dive. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. By Trishla Ostwal . 8, advertising is at full throttle. com; Trishla is an Adweek staff reporter covering tech policy. PMC has seen a 46% increase in total revenue from first-party data year over year. By Trishla Ostwal [email protected] Trishla Ostwal . This was nearly three years [email protected]@adweek. The policy. ostwal@adweek. Recommended articles Popular Now. Recommended articles Popular Now. 5 billion—she was rejected. By Trishla Ostwal . Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. Sometimes a momentum release doesn't quit cut it in terms of celebrating your company's anniversary. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. Brands yet to explore gen AI are confronted with a knowledge gap and. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. S. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. As more brands enter the metaverse—a loosely defined term for immersive, virtual platforms—marketers are serious about exploring revenue opportunities, but critical to. com; Trishla is an Adweek staff reporter covering tech policy. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a. trishla. By Trishla Ostwal. By Trishla Ostwal . It all began with a DM. trishla. S, U. By Trishla Ostwal . ET. S. By Trishla Ostwal . The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. -based nonprofit the Electronic Privacy Information Center (EPIC), is pushing. By Trishla Ostwal. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding.